An ongoing effort to improve products, services, or processes.

An ongoing effort to improve products, services, or processes.

• A. Quality Improvement
• B. Continuous Quality Improvement (CQI)
• C. Quality Assurance (QA)
• D. Quality Control (QC)

Answer: (B)

The ongoing effort to improve products, services, or processes is Continuous Quality Improvement. This approach treats improvement as a constant, data-driven cycle woven into daily work, rather than a one-time project. It uses small, iterative changes tested through cycles like plan–do–study–act (PDSA), with measurement guiding what to adjust next. That makes improvements sustainable and progressively better over time. Quality Assurance focuses on preventing defects by putting in place standards and processes, while Quality Control emphasizes inspecting and detecting defects after they occur. Neither captures the nonstop, iterative learning and system-wide improvement that CQI aims for.

The ongoing effort to improve products, services, or processes is Continuous Quality Improvement. This approach treats improvement as a constant, data-driven cycle woven into daily work, rather than a one-time project. It uses small, iterative changes tested through cycles like plan–do–study–act (PDSA), with measurement guiding what to adjust next. That makes improvements sustainable and progressively better over time.

Quality Assurance focuses on preventing defects by putting in place standards and processes, while Quality Control emphasizes inspecting and detecting defects after they occur. Neither captures the nonstop, iterative learning and system-wide improvement that CQI aims for.